RAGTRADE Atlanta receives Phoenix Award at the Inaugural Runway Show–On Saturday, August 23, 2014, the first-ever RAGTRADE Atlanta Runway Show premiered at the W Atlanta-Buckhead with a full day of runway shows featuring Spring/Summer 2015 collections with emerging designers Larika Page, Milo Beloved, Edmond Newton, Natt Taylor, and Anna Toth. The show also featured a special preview of the Bauder College Senior Juried Collection.
The event kicked-off with the Bauder College Black Tie Next Runway Show with a variety of collections from students including Curtis Carter, Brittany Sanders, Tamara Cook, Crystal Paris, Lydia Houston, Lealer Ann, Violet Douthit, Ryan Coleman, Tim Scott and Randy Gary. After an impressive showing, a jury of Bauder College faculty and influencers awarded three designers for their success in three selected categories. The winners included:
- Lawanda Scales—2014 Industry Portfolio Award
- Lydia Houston—2014 Cratsmanship Award
- Tim Scott—2014 Best BBT Award
The most anticipated event of the day, the RAGTRADE Atlanta Emerging Designer Show took place later that evening and featured five of the Southeast’s top emerging talent. The following designers were hand-selected based on years of experience and design esthetic. Designers featured included:
- Larika Page, 2010 Charleston Fashion Week “Emerging Designer Competition” Winner
- Milo Beloved of Harold & MOD, 2014 Birmingham Fashion Week Emerging Designer
- Edmond Newton, NBC’s “Fashion Star” Contestant
- Natt Taylor, American womenswear fashion designer and local Atlanta favorite
- Anna Toth, 2014 Charleston Fashion Week, “Emerging Designer Competition” and “People’s Choice” winner
Larika Page opened the show with a collection she self-titled “Sidewalk Surfing” which was largely inspired by her son and his love for skateboarding (he even opened her show on his skateboard)! As a designer, Page is known to create designs that are both fluid and structured. Her abilities showed throughout her collection and spoke to her skateboard inspiration. Page kept her color palette simple with soft pinks, blues, nudes, and a bold yellow.
Milo Beloved, designer of Harold & MOD, took to the runway next. Beloved, who specializes in repurposing discarded materials and pushing the envelope, put on a crowd-pleasing show that went beyond the garments and incorporated a variety of re-purposed props such as shopping carts, curtain rods and more. For Spring/Summer 2015, Beloved utilized lace and intimate-inspired materials throughout his designs. This allowed for a cohesive, yet versatile, collection that incorporated everything from casual wear to formal wear.
Designer Edmond Newton showed next with a special capsule collection dedicated to and inspired by his mother. Newton, who is known for her drama and balance, played with a variety of materials, textures and prints in his Spring/Summer 2015 collection. Although he began as a menswear designer (continues to design menswear today), each silhouette from this collection spoke to Newton’s appreciation and understanding of the female form.
After a brief intermission, womenswear designer, Natt Taylor took the runway with a collection she self-titled “Safari Elegance.” Taylor’s design aesthetic speaks to the professional woman and her garments aim for an easy transition from day to evening. Her Spring/Summer 2015 collection highlighted sophisticated yet sassy designs and incorporated her signature use of bold colors, prints, and subtle details.
The fifth and final designer, Anna Toth, took the runway for the finale show. Toth, who specializes in garments made from primarily US materials such as cottons and denim, keeps her design aesthetic polished and unique. For Spring/Summer 2015, Toth kept things clean, yet funky. The overall collection was fresh and youthful with playful silhouettes such as jumpers and mix-and-match pieces. Toth used gold grommets as her main source of embellishment across several pieces and kept to a classic blue, chambray and white color palate.
Following the emerging designer show, the RAGTRADE Atlanta committee members received the coveted ‘Phoenix Award’ on behalf of Mayor Kasim Reed and the City of Atlanta. The Phoenix Award is the highest honor an individual or group can receive from the mayor of Atlanta. The award recognizes outstanding achievements and service to the city, state, nation or world.
With this being our first year, words cannot describe how honored we are to be recognized by Mayor Reed and the City of Atlanta for our efforts,” said RAGTRADE Atlanta Co-CHAIR, Angela Watts.
Every true and successful fashion industry has the support of its city and local government so we are truly elated that Atlanta has taken this step forward,” said co-chair Katie Kern.
The 2013-2014 RAGTRADE Atlanta committee members include:
- Co-Chair: Angela Watts
- Co-Chair: Katie Kern
- Makeup Coordinator: Mikki Farrar
- Designer Coordinator: Jenna Wessinger
- Designer Coordinator: Taylor Yarbrough
- Style Lounge Coordinator: Maire McMahon
- Style Lounge Coordinator: Christy Marion
- Volunteer Coordinator: Lisa Williams
- Graphic Designer: Emily Boedecker
- Hair Coordinator: Lisa Pope
- Ticketing Coordinator: Erin Walton
In addition to runway shows, RAGTRADE Atlanta hosted a premiere style lounge where attendees shopped from a wide collection of luxury vendors, purchased ‘straight from the runway’ looks in the exclusive designer studio, enjoyed makeup touch-ups sponsored by Stila Cosmetics and more.
Style Lounge vendors included:
- Kendra Scott (www.kendrascott.com)
- Lectra (www.lectra.com
- Living Proof (www.livingproof.com)
- Modern Luxury (www.modernluxury.com)
- Old Money (www.oldmoneycorp.com)
- Pink Sky Boutique (www.pinkskyboutique.com)
- Res Ipsa (www.respisausa.com)
- Stila Cosmetics (www.stilacosmetics.com)
RAGTRADE Atlanta also partnered with three of the city’s top style bloggers to provide an exclusive look into the 2014 runway show. The official all access bloggers included, Lauren Price of ‘Fashionably Lo,’ Jessica Camerata of ‘My Style Vita’ and Teodora Nicolae of ‘Caviar & Catwalks.’
Future programming and events for RAGTRADE Atlanta will be announced Fall 2014. Details for the 2015 RAGTRADE Atlanta Runway Weekend will be announced later this year.
RAGTRADE Atlanta was created by a group of industry professionals who are passionate about developing a vibrant and globally recognized fashion community for the City of Atlanta. Our goal is to discover and promote independent designers worldwide by providing a space for fresh talent to showcase their designs to leaders in the fashion community including buyers, editors, retailers and key influencers.
For more information and other inquiries, please visit www.ragtradeatlanta.com or email firstname.lastname@example.org.
Photo Credit: Prince Williams of ATLPics.net
Robin Lori of ItsRobinLori.com