Do you know what the greatest threat facing American Christianity in 2018? It’s not radical Islam. It’s not the rise of Secularism. It’s not prayer in schools, gay marriage laws, Planned Parenthood, the ACLU, liberal judges or Hollywood. No, the greatest threat to American Christianity in 2018 is American Christians. Here’s a few stats that will have you scratching your head:
- While 80+% of Americans claim to be “Christian,” only 20% attend church on a weekly basis
- A “regular” church attender now only shows up 19 times in a year.
- 40% of church-going Christians rarely or never open the Bible.
- Only 10% of regular church attenders tithe 10%
- 37% of Christians don’t think prayer is essential.
Crazy right?! In their new book, The Way Back: How Christians Blew Our Credibility and How We Get It Back, media experts Phil Cooke and Jonathan Bock take a hard look at an oft-bemoaned topic – the decline of Christianity. As committed Christians with backgrounds in marketing and filmmaking, they tackle the crisis with an enlightening and provocative perspective.
Throughout The Way Back, Phil and Jonathan make clear – Christians don’t have a PR problem; they have a salesforce problem. Christians have simply lost belief in their own product and are in full retreat because of self-inflicted wounds, “By not being remotely committed as a community to the gospel we preach, Christians have damaged our own brand in the eyes of the public.”
The Way Back inspires and activates modern believers to re-learn from their ancient brothers and sisters, and astonish the
world once more. Based on the pioneering ideas used by the Early Church to transform their culture, Phil and Jonathan lay
out innovative ways the contemporary Church can rekindle how Christians engage today’s society. They believe that rediscovering these “ancient values will be the key that unlocks the ability to lovingly confound and convict an uninterested and hostile culture.”
Ultimately, Phil and Jonathan want to convey to readers that, “We’ve written this book based on decades of experience understanding how to engage and persuade large groups of people, and our sincere hope is that it will inspire Christians everywhere to live lives that will astonish nonbelievers and eventually lead them to Christ.”
The book has several leaders in the faith community singing its praises:
“Phil Cooke and Jonathan Bock have shown in their book, The Way Back that traditional, core Christian values are not dated; in fact, they are more relevant today than ever before. I believe that this insightful, powerful, and provocative book will transform the way we believe and how we practice our beliefs!”
Producer and New York Times Bestselling author
According to former CNN journalist Paula Zahn, filmmaker and media consultant Phil Cooke is rare – a working producer in Hollywood with a Ph.D. in Theology. He’s the author of One Big Thing: Discovering What You Were Born to Do andUnique: Telling Your Story in the Age of Brands and Social Media. He’s appeared on NBC, MSNBC, CNBC, CNN, Fox News, and his work has been pro led in the New York Times, The Los Angeles Times, and The Wall Street Journal. He’s lectured at universities like Yale, University of California at Berkeley, and UCLA. In addition to writing his blog at philcooke.com, he also blogs for The Huffington Post, and has been a contributor to Fast Company, Forbes.com, Wired.com, and FoxNews.com. Phil is a member of the Academy of Television Arts and Sciences as well as the Producer’s Guild of America.
Jonathan Bock is the founder and president of Grace Hill Media, which has marketed more than 500 major motion pictures and television projects to Christian audiences worldwide. Recognized by CNN, USA Today, The Wall Street Journal, NBC News, Christianity Today and ABC News for his marketing acumen, Bock has been called “Hollywood’s go-to
marketing executive for faith-infused projects” by the Los Angeles Times and “The man who helps Hollywood get religion” by Time magazine. He produced the film, “Hillsong – Let Hope Rise,” chronicling the meteoric rise of Australian worship band, Hillsong United. He is a member of the Producers Guild of America (PGA) and an Elder at Bel Air Church Los Angeles.
Listen to my exclusive one-on-one interview with the two media moguls about how we lost our way and how to get back!